A design craft leader and digital product innovator creating business impact where digital is mission critical
With over 15 years of acclaimed experience in Design, my expertise lies in Design Research, Interaction Design, Design Systems, and encompassing e2e Product Design
I focus on enhancing product and design value through my craft and extensive knowledge while collaborating with product, engineering, business teams, and stakeholders
My primary goal is to create exceptional digital customer experiences by combining data, technology, and human interaction to drive significant improvements across all aspects of the customer interaction
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Innovate with purpose: Combining customer insights and business opportunities to drive strategic design and product development
Identify and frame the opportunity space: Unlocking potential for growth and innovation
Crafting a compelling product/service vision: Leading research, definition and product validation
Creating a bias for action: Guiding teams with conceptual direction and vision
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From prototype to market leader: Building minimum viable products that drive innovation and success
Driving success through strategic initiative execution: Transforming vision into tangible results
Product feature definition: Aligning user requirements with business objectives
Drive vision and core value proposition through strategic design and product artifacts: Engage users and product adoption
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Scaling design and product execution: Driving growth and impact across the business
Design and product capability building: Fostering collaboration that drives client success
Areas of Expertise
Unfortunately, a lot of my work is confidential. Please reach out where I can discuss the work in more detail.
Recent Impact
DIGITAL WALLET OFFERING
A research-driven approach helped our Asian client's digital wallet offering, integrating unique budgeting features that addressed user concerns about their digital spending.
This value proposition separated our client from competitors, driving adoption by offering value beyond basic transactions.
Our insights led to a differentiated wallet experience for our client and market growth.
WORKFORCE RESKILLING AT SCALE
We built a learning performance platform that revolutionises organisational learning. We did this by aligning personalised, contextual learning with measurable business outcomes.
Using the Kirkpatrick model, we track individual progress against benchmarks, providing clear ROI and driving organisational success through targeted skill development.
Perspectives